Zapp
How do you establish a brand which is all about speed?
Background
Zapp needed to develop its brand and beat its competitors in a market which became crowned overnight.
Solution
As Zapp’s first design hire I helped shape Zapp’s brand.Deadlines were tight so we could be reactive. I worked on everything from flyers, coasters and festival activations.
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/64ff238ddb03385941756d5e_zapp-flayer_image-1-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/64ff18d10c20a24fd9cb4a18_zapp-festival_image-1-1600px-v1.webp)
Groceries delivered in minutes
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/64ff1ac2e7dbb2c6415f8707_zapp-ooh_image-1-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/64ff1b4316ba2b512aa6410c_zapp-van_image-1-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/64ff21e7d76a130794d26586_zapp-tesla_image-1-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/64ff351e3e096c7d9c21ada3_zapp-flayer_image-2-1600px-v1.webp)
We made sure not to be another piece of junk mail
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/650093f027cbd8d386cd23d1_zapp-flayer_image-3-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/650093fddda353cd70dd1758_zapp-flayer_image-4-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/6500941708823dca6062cc1d_zapp-flayer_image-6-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/6500940d280a6223e2d77c2f_zapp-flayer_image-5-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/650095e332a94d63c7eb65d3_zapp-storefront_image-1-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/650096c8c2faf868f7f0c7d5_zapp-storefront_image-2-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/650098295cb1111622b3de85_zapp-storefront_image-3-1600px-v1.webp)
We turned dark stores into bright stores
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65009a290744e3d668a60c39_zapp-festival_image-3-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65009ac240c6420fe06058cc_zapp-festival_image-4-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65009c8e08823dca606d2e53_zapp-festival_image-6-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65009b64e13e29af888cfbe8_zapp-festival_image-5-1600px-v1.webp)
We had a quick, two week, turnaround to pull this together in time for Wireless
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/64ff18d10c20a24fd9cb4a18_zapp-festival_image-1-1600px-v1.webp)
Showing Zapp’s USPs in a fun, remarkable way
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/6500a17d7a7bdd26d2353f32_zapp-coasters_image-3-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/6504476c860c4276ed82fffd_zapp-coasters_image-4-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65044776b2c4305bf53aa0a8_zapp-coasters_image-5-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/6504477f2270a1f1176b3b6c_zapp-coasters_image-6-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65044788ca511cf62d8c828d_zapp-coasters_image-7-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65044bf2ca930a546a219b08_zapp-ooh_image-2-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65044e2b855125b172e926db_zapp-ooh_image-3-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65044ef21976de6233028949_zapp-ooh_image-4-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/65044fae8072c234b7e61822_zapp-ooh_image-5-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/650451fb1825fdce3c41c6a5_zapp-ooh_image-6-1600px-v1.webp)
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/650453012db63adfdd59ccf4_zapp-ooh_image-7-1600px-v1.webp)
We acted fast to create an emotional connection using humor, in a crowened market
![](https://cdn.prod.website-files.com/64c527b86741cb0bb1a459f5/6504540be66251f39678057f_zapp-ooh_image-8-1600px-v1.webp)
Testimonial
“Callum is a talented graphic designer, showing unwavering dedication to every project he takes on. His creative problem-solving skills truly shine, adding a unique touch to his work. With a sharp eye for detail, Callum consistently delivers outstanding results.
Beyond his design chops, Callum played a crucial role in improving Zapp’s operations. He skilfully handled project tools, streamlined our briefing process, and efficiently managed the day-to-day aspects of project management. Callum is a genuine team player, and his expertise would be a fantastic addition to any lucky company that gets to work alongside him.”
James O’LoughlinEx Global Brand Design Lead, Zapp
Get in touch
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