Hello Arena.online

During my tenure at the start-up Weaver, who are a SaaS tech led platform that matches builders with Architect-led home renovation projects. I was their sole Designer and I built their brand from the ground up. My highlights were launching the rebrand and building their website on Webflow and creating their CMS. I’m a true self-starter, I worked directly with the CEO with the responsibility of leading the brand strategy and visuals for Weaver and delivering results driven projects across various touchpoints. I hired and managed freelancers while keeping within the set budget. To ensure we stood out I directed a photo and video shoot to create a library of content which had the brand's personality. 

I previously worked in an ecommerce start-up called Zapp who are among the likes Getir and Gopuff who deliver groceries within minutes. I helped build Zapp into a brand that stood out from its competitors using humour with bold layouts. I worked under pressure to prioritise multiple projects and produce work quickly. While mentoring junior staff and freelancers. One of my highlights was leading a project with a really tight turnaround of two weeks to a large number of touchpoints for a music festival Zapp sponsored. I was the first design hire and I helped form the team. I worked directly with the Head of Design & Brand and led many complex projects mostly around growing the brand.

Previously I worked for the FTSE 100 tech-led supermarket, Ocado who use robotics and other tech advancements to deliver the best ecommerce experience possible. I maintained their brand while creating and launching their new ventures such as Fetch and Zoom by Ocado where they tested their latest technology. I worked with multiple teams ensuring the brand resonated with our customers across the business. My highlights were redesigning the Ocados emails, creating social for Fetch and banners for Zooms website. All of these channels proved very successful. 

I have a true love for plants, I’m a little too embarrassed to admit how many I have, a few being Patch plants too. My passion for design led me to really appreciate interior design and home decor. The prospect of being a part of this exciting time at Arena.online resonates with my passion for design, technology and my desire to never stop perfecting my skills. 

Thank you for considering my application. I would love to lead the team and help push your brands to the next level. 


Best regards,
Callum