Hello Black Swan Data

Throughout my career at brands such as Ocado & Zapp, I’ve been a multi-disciplinary designer specialising in building brands and telling their story. I’ve led a number of projects, building and maintaining brands. I have experience in brand strategy, Print, Motion, Digital & Social. I’ve held all the key responsibilities which you’ve listed in your job spec. What stands me out from other designers is that I am never afraid to ask the difficult questions. I believe that understanding the problem is key to creating the best ideas. I have a true passion for design.

During my tenure at the start-up Weaver, who are a SaaS tech-led platform that matches Builders with home renovation projects. I was their sole Designer and I built their brand from the ground up. My highlights were launching the rebrand and building their website on Webflow. I’m a true self-starter, I worked directly with the CEO with the responsibility of leading the brand strategy and visuals for Weaver and delivering results driven projects across various touchpoints. I hired and managed freelancers while keeping within the set budget. To ensure we stood out I directed a photo and video shoot and edited it myself.

I previously worked in a start-up called Zapp who are among the likes Getir and Gopuff who deliver groceries within minutes using the latest tech. I helped build Zapp into a brand that stood out from its competitors using humour with bold layouts. I worked under pressure to prioritise multiple projects and produce work quickly across different countries. While mentoring junior staff and freelancers. One of my highlights was leading a project with a really tight turnaround of two weeks to a large number of touchpoints for a music festival Zapp sponsored. I worked directly with the Head of Design & Brand. I was the first design hire and I helped form the team.

Previously I worked for the FTSE 100 supermarket, Ocado who use robotics and other tech advancements to deliver the best experience possible. I maintained their brand while creating and launching their new ventures such as Fetch and Zoom by Ocado where they tested their latest technology. I worked with multiple teams ensuring the brand resonated with our customers across the business. My highlights were redesigning the Ocados emails, creating social for Fetch and banners for Zooms website. All of these channels proved very successful.

I’d love the opportunity to hear more about the role. I look forward to hearing from you.


Kind regards,
Callum